Sales Center of Excellence - Events

Optimize the Upfront Customer Journey and Design Your Outreach to Maximize Results

Event Date

October 12, 2021

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Event Time

12:00 PM

With the boom of technology in the last 10 years there are thousands of SDRs and BDRs reaching out to your same ideal customer profile (ICP).  Prospects are inundated with noise, and frankly, options on what to purchase to reach their personal and professional goals.  We need to break through the noise and tailor our message to the different stages of the customer journey, from cold call to initial interest of taking a first meeting.  Most sales development teams are allocating too short of a period of time to take a cold prospect to someone who has interest in taking a first meeting.  Creating a cadence of outreach with enough touches, through different mediums, over the right period of time is critical to hitting your top of funnel opportunity goals. Learn what is working for outbound prospecting and how to build the ideal outreach cadence that can be A/B tested for effectiveness.

Trainer Information

Emily Meyer

Emily Meyer has spent years as a top-selling individual contributor, manager, and leader in the high-tech industry for more than 15 years. Having built the outbound sales function at Wrike before it sold to Citrix for $2.2B, she has proven her expertise in B2B demand generation time and time again. Her experience as a top-performing sales rep also lends to the success of the teams she trains, as she speaks from experience, not theory.

With the belief that 70% of sales is learned and 30% is an innate ability, Emily brings to the table a genuine curiosity and desire to bring out the best in each sales professional under her guidance. Join Emily every Tuesday at 12pm EST to learn how you can start, scale, and optimize your sales demand generation efforts in competitive and noisy industries like technology, professional, and financial services.

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