Sales Center of Excellence - Events

Amplifying Outreach in an Account Based Marketing (ABM) Enterprise Sales Environment

Event Date

October 13, 2021

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Event Time

03:00 PM

When you’re targeting small businesses, it’s easy to scrape a metric ton of emails and start blasting out messages. Everyone will get lucky at some point with the “spray and pray” model. However, this will contribute nothing more than an embarassment to you and your organization at the enterprise level. When you’re selling into large companies, you have to target your ideal customer profiles. Now, you might not be able to wait 6 months to close a Fortune 500 customer. To that end, we’ll talk about how you develop your Dream 50 ABM list that will contribute to a mix of short-term, mid-term, and long-term revenue goals. We’ll discuss the correct set up for sequences and drip programs at the enterprise level, combinging scalability with personability. Enterprise deals are built on relationships, but we will answer the question of how you can do that in a true systematic fashion.

Trainer Information

Max Warren

Max Warren began his career as a technical sales leader in the D.C. metro area.  He has led sales teams for a number of telecommunications companies and Managed Services Providers across the United States. His ability to scale revenue and understand the complexities of business comes from the three businesses he has been Co-Founder of.

Over the course of twenty-three years, Max has honed his expertise in optimizing sales processes, technologies, and enablement systems. As a seasoned entrepreneur and sales leader, he is passionate about helping sales teams navigate challenges, develop playbooks, and ultimately grow their companies. Join Max every Wednesday at 3pm EST to learn how to make your team an efficient, lean machine with the right sales operations in place.

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