Time’s Running Out!
The “spray and pray” model of cold outreach doesn’t work. It’s not strategic; we simply call it spam. Yet, there are usually two types of sales reps that do cold prospecting. The first scrapes thousands of emails and LinkedIn profiles then sends the same generic message. Again, that’s spam. The other individual does 4 hours of research on each prospect and only makes a few calls per day, which is also foolish when sales is a numbers game, within reason.
The reality is, most people simply don’t understand the psychology and mechanics of cold outreach. That’s why Sam Bakke is going to go over the 7 tips and tricks he uses across multiple industries and verticals to turn cold prospects into warm leads. Sam is a tactician and does cold outreach in the technology space every day. This isn’t theoretical. This is a simple map toward more effective and strategic cold outreach.
No one is better at cold prospecting than Sam Bakke. He has sold everything from advanced training systems and professional services to technology products and staff augmentation. Sam has been able to build, train, and manage high-performing sales teams across a variety of industries, all with a focus on outbound sales. Cold calling, emailing, and social outreach are his specialties.
Now, Sam Bakke is both the Chief Growth Officer at Belo Labs and a trainer at the Enterprise Sales Institute. As a tactician in enterprise growth strategies, he speaks and trains from a place of experience, not simply theory. If you want to understand innovative ways to peak prospect curiosity and build a pipeline, join Sam every Tuesday at 12pm EST in the Sales Center of Excellence.